Understanding Eau de Parfum: Myrtle & Myrrh’s Guide to Luxury Fragrance

When choosing a fragrance, the concentration of perfume oils is key to the scent's intensity, longevity and overall experience. At Myrtle & Myrrh, we choose Eau de Parfum (EDP) formulations to ensure our scents offer a rich, enduring and luxurious experience. But what exactly is EDP and why is it our preferred choice?

What Is Eau de Parfum?

Eau de parfum typically contains 15 to 20% pure essential oils, diluted in alcohol and water. This concentration strikes the perfect balance between intensity and stbtlety, offering a scent that is noticeable yet not overpowering. EDPs last longer that lighter concentrations like Eau de Toilette (EDT), which usually contain around 10% essential oils.

Why Myrtle & Myrrh Chooses Eau de Parfum

Our commitment to quality and longevity in fragrance makes EDP the ideal choice:

• Longevity: EDPs can lat 6 to 8 hours, accompanying you throughout your day without frequent reapplication.
• Rich Scent Profiles: Higher perfume oil concentration allows for complex, layered scents, where top, middle and base notes develop beautifully over time.
• Versatility: Perfect for daily wear or special events, EDPs provide a consistent and enduring scent.
• Skin Compatibility: EDP formulations are gentle on the skin, reducing the likelihood of irritation compared to more concentrated perfumes.

Benefits of Eau de Parfum

Choosing an EDP offers several advantages:

• Enhanced Sillage: EDPs leave a pronounced a scent trail creating a lasting impression without being overpowering.
• Cost-Effectiveness: Longevity means you use less product over time offering better value compared to lighter concentrations.
• Emotional Connection: The depth and complexity of EDPs can evoke stronger emotional responses, making them ideal for memorable experiences. 

The Role of IFRA Standards in Fragrance Safety

The International Fragrance Association sets global standards for safe fragrance use. The se standards regulate maximum allowable concentrations in different product categories, including EDPs. By complying with IFRA Standards, Myrtle & Myrrh ensures our fragrances are both luxurious and safe. 

In conclusion, Eau de Parfum represents the pinnacle of fragrance srtistry, offering a balanced blend of intensity, longevity and complexity. Our choice of EDP formulations reflects Myrtle & Myrrh's dedication to providing customers with a luxurious, enduring and safe scent experience. 

Discover the Collection

Experience the art of fragrance for yourself. Explore our signature Eau de parfum discovery collection and find the scent that becomes uniquely yours.